Director of Data & Strategy
with de Novo since 2018
Peggy brings 25 years of Fortune 500 experience to de Novo that includes brand management, competitive intelligence, data analysis, marketing, market research, new product development, and sales. In addition, she’s a part-time Associate Professor of Marketing at the University of Iowa and Director of the Marketing Institute. Peggy was one of the co-founders of Annex Analytics, a sales and marketing data analytics company that merged with de Novo in July 2018.
Peggy has worked with well-known Fortune 500 companies that include Coors Brewing, Kellogg’s, Kraft Foods, and SC Johnson. In 2008 she was awarded US Design Patent #D575155 by the United States Patent & Trademark Office. In 2008 she was named and awarded Progressive Grocer Magazine “2008 Rising Star” for her career achievements.
Peggy has an MPS from the University of Denver and a BBA St. Mary’s University. Peggy has authored and published numerous articles and industry white research papers on consumer and industry trends. She is also a guest writer for the Society of Competitive Intelligence Professionals. Lastly, as a Hispanic woman, Peggy has dedicated herself to mentoring young Hispanics throughout her career.