Heather Smith Friedman


Strategic Planning
Event Production
Apple Pie Baking
Home Remodeling

Heather Smith Friedman

Founding Partner

with de Novo since the very beginning

This is all Heather’s fault.

In 2007, she had the idea to start an agency that took an alternative approach to marketing. Her previous agency experience allowed her to implement best practices while avoiding many of the bad habits that beset traditional marketing firms. But it was her experience working client-side that allowed her to see things from a different perspective and create a place that focused on client goals—not an agency agenda.

On October 1, 2019, Heather plans to officially retire from de Novo to take on a new and exciting challenge, building a team within a great local company in Cedar Rapids. Over the 13 years that she was with the company, she led efforts to build it from the two chicks working in a closet-sized office, to one of the most successful, thriving and respected marketing firms in the region. de Novo will always reflect her leadership, vision and direction, and already misses her secret sangria recipe at potlucks.

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