Education, Non-Profit & Social Services
Tanager Place came to de Novo with a desire to relaunch their brand in the community. They wanted to de-stigmatize mental illnesses and spread the word about the kind of help they offer. de Novo created print, website, social media and billboard advertisements to reach all areas of the community. With this campaign, we aimed to humanize people with mental illnesses, showing that they are the same as everyone else and connecting with parents to understand their child’s needs.