Iowa City Downtown District
Design & Development
de Novo worked with the Iowa City Downtown District to combat the perception that parking downtown is difficult with a project called Park Like a Pro, which consisted of several posters. These were inspired by vintage-style PSA posters and were displayed around downtown Iowa City, giving drivers advice on how to park, where to park and parking courtesy.
Iowa City Downtown District Website
de Novo worked with the Iowa City Downtown District to design and develop their website. The main goal of the new site is to educate visitors on events and things to do in downtown Iowa City. Another standout feature of this website is the culture map, which is an interactive map that highlights Iowa City’s top downtown attractions, such as art galleries and theaters.