GO Cedar Rapids
The Cedar Rapids Convention and Visitor’s Bureau wanted to be the go-to source for things to do in Cedar Rapids, while also promoting the city as a fun place for young adults and families. de Novo worked with their team to create a new name (GO Cedar Rapids), a flex logo and an entirely new brand identity. de Novo also produced a hype video and launched a Summer Leisure Campaign, which used a call-to-action to urge viewers to enter a giveaway.
Cedar Rapids Ale Trail Collateral
Produced by GO Cedar Rapids, the Cedar Rapids Ale Trail partners with local breweries and restaurants in the Cedar Rapids area to offer discounts and perks at participating locations. de Novo designed collateral pieces, the logo, table tents and a unique and eye-catching informational brochure shaped like a beer growler.
Fat Sac & Fox Enduro Ride Collateral
de Novo designed the postcard for Fat Sac & Fox Enduro Ride. This postcard was used to provide information and promote the trail race.