Drams & Dashes
de Novo created the brand logos and label art for Drams & Dashes, a Marion-based distillery, and their first two products: a cinnamon bitter and rosemary liqueur.
For Bark & Root, their line of bitters, we used a mix of original copy and artwork to spark curiosity and encourage consumers to experiment with their home-made cocktails.
For Elemental Romarin, the first product in their line of high-end liqueurs, we crafted a much more polished and sophisticated look. This allowed us to showcase Drams & Dashes’ extensive experience through carefully-tailored copy, creating a brand that conveys both expertise and quality.
For JJ O’Connell Vodka ,we crafted a simple yet sophisticated design that stands out on the shelf. With an ear of corn that can be seen through the bottle, this design highlights the product that was used to make the vodka and demonstrates that it is made locally. The nameplate near the bottom of the bottle encourages people to take pride in their home bars and craft cocktails, and to experiment with these products themselves.
Drams & Dashes Website
In addition to designing product labels, de Novo worked with Drams & Dashes to design and launch their first website in a sophisticated style. The website highlights Drams & Dashes’ high-quality ingredients, craft cocktail recipes and information on where users can find their products.