Why Alternative Marketing?
So, the question in your mind is WHY “alternative” marketing? Why not create another TV spot and hope for the best?
de Novo Alternative Marketing believes there are more effective, efficient and lasting ways to build relationships with consumers outside of (or sometimes in conjunction with) traditional advertising. Using creative, targeted approaches, our clients benefit from the emotional connections people develop with their brand by utilizing guerrilla, experiential and viral marketing strategies. We believe in delivering highly strategic plans that are specific to your brand. No cookie-cutter solutions here. Every brand has a unique personality and our programs are built to reflect that.
Start With a Plan
Once your target consumer is identified, we will build a plan - specific to you, your goals, and your industry - around five key variables:
- LOCATION – we’ll help identify where the best places are to reach the “right” people.
- PRESENTATION - what type of experience will capture your target audiences’ attention in a way that effectively communicates your brand’s unique attributes and positioning.
- TIME – timing in everything is crucial, especially when you are talking to a potential customer.
- OFFER - what type of offer will motivate your consumer in a measurable way.
- BUDGET - we will maximize on your tight marketing budget in a way that delivers results.
Because It Works!
There's a never-ending supply of innovative and unexpected underground media vehicles lurking beneath the traditional channels. Street teams, impromptu events, sampling, stenciling, hand-delivered chocolates to a potential client… the list goes on and on. Why Alternative Marketing? Because it is focused, strategic and impactful!