What is alternative marketing?

Some call it viral or buzz marketing: others call it guerrilla. We call it "alternative marketing".

No matter what you call it, alternative marketing in all its forms is - at its core - the purest and most direct form of communication between a brand and a consumer.

We strive to create projects and campaigns that are innovative, strategically targeted and cost-effective. A hand-to-hand connection that cuts through the clutter to capture the attention, imagination and emotional allegiance of even the most cynical, ad-saturated consumer.

We’re a Main Street Marketing agency in the heart of Cedar Rapids. While we focus on non-traditional elements, we are a full service creative firm that can help you strategize for marketing results, rather than taking an all or nothing approach. 

Our methods take a different route to market. One that is targeted and in many cases, measurable. We take a multi media approach that often combines tactile with digital delivery. Because marketing shouldn’t be flat. It should rely on the senses to give your target audience an understanding of the benefit your company provides.