Who is de Novo?
Heather Smith Friedman
Whether you need an event to create a “buzz” in the marketplace or a full-blown guerrilla campaign using street teams, viral marketing or opinion leader programs, Heather can bring it to life for you.
A Magna Cum Laude graduate of Regis University in Denver, CO, Heather built several successful brands before forming de Novo Alternative Marketing, LLC. Her experience includes brands such as U.S. West Dex and Red Bull Energy Drink. With the latter, she introduced the brand in Iowa and within five years, took Red Bull from 2% to 98% unaided awareness in Iowa using alternative approaches. While she is comfortable with traditional marketing resources like print, radio and TV advertising, her expertise and passion live in experiential marketing.
Heather has a high degree of energy and will come up with new and creative approaches to build emotional connections between your brand and members of your target audiences. She will generate meaningful and lasting experiences that fit your budget as well as your goals for success.
Follow Heather
Two-minute Interview:
- What's your favorite Web site? www.fark.com
- What's your most life-changing book? The Tipping Point by Malcolm Gladwell or Seven Habits by Steven Covey or Experiential Marketing by Bernd Schmitt or The Power of Nice by Linda Kaplan Thaler & Robin Koval or The Power of Nice by Linda Kaplan Thaler & Robin Koval.
- What's your favorite verb? Grow
- What's your favorite quote? "Must be present to win."
- What’s your favorite thing to do outside the office? I’m remodeling an
85-year-old house, including ripping out walls, landscaping, re-tiling
and painting. It’s a never-ending project and truly a labor of love. I can tell you more about roofing materials than you’d ever care to know…